The 2000 census results showed that the Hispanic population in NWA grew over 337% between 1990-2000. The number is projected to double in the next coming census in 2010. According to 2005 labor statistics, in Benton and Washington counties the Hispanic workforce represents over 130 million dollars per year certainly a number that can't be ignored!

24 hours daily / 7 days weekly

Format: Mexican Regional, With a 17.9 percent AQH Share, Mexican Regional is by far the favorite Spanish-Language format of Hispanics in the U.S

Mexican Regional Format includes Spanish-language artists of Mexican and Latin American descent. Features a mix of romantica, ranchera, banda and tropical music.

Mexican Regional is the most popular Spanish-language formant among Hispanic listeners.

Mexican Regional stations attract more Hispanic Men 18+ (59.5 percent) than Hispanic Women 18+ (40.5 percent) this format is especially has an Audience Appeal among 25-44 year-olds, who account for 55 percent of the Hispanic Mexican Regional audience

Informational Features: Local and National News and Weather Reports, plus a weekly public affairs show "Page One."

Coverage Area: We cover ALL of Northwest Arkansas plus Parts of Southwest Missouri and Northeast Oklahoma.


Arkansas: Fayetteville, Springdale, Rogers, Bentonville, Siloam Springs, west Siloam Springs, Huntsville, Eureka Springs, Berryville, Green Forest Missouri: Noel, Southwest, Jane, Pineview, Oklahoma: West Siloam, Stilwell, talequah

Studio / Office:
La Zeta 95.7 FM
2323-D S. Old Missouri Rd
Springdale, AR 72764

Station Manager “ Eddie Vega"
Sales Manager “ Al Berrios"
Traffic Director “ Iris Vega
Business Manager “ Iris Vega
Promotions Director “ Silvana Pagliuca
National PSA's “ Al Lopez (Papa Rap)
Local PSA's - Al Lopez (Papa Rap)
Office Manager “ Leticia Vega
Sales Executive “ Margarita Lund
Sales Executive “ Carlos Amargos
Web Master “ Perron

Programming Line Up:

El Cucuy De La Mañana The Morning boogeyman
6am to 1pm
El Cucuy de la Mañana show is a mix of talk, audience calls, jokes, and serious life advice. His laugh provides daily doses of remedies for those who are ill and seek hope. His show is an outlet for many Hispanic immigrants who do not have a forum to voice their opinions and their thoughts. El Cucuy es Raza, so join him every Monday through Friday on La Zeta!

El Show Del Travieso The mischievous' Show

1pm to 5pm
He's got plenty of energy to carry you trough the afternoon. This fast paced show is a local's favorite with plenty of music, jokes, requests , over the phone salutes and much more, featuring Crispin .

Tardes de La Piba
5pm to 9pm
This self spoken Argentinean who spent her last 5 years in different Radio Stations in Mexico keeps your workday moving with News and weather Updates. She'll make your drive home fun by playing the latest hits, and informing you with her experieced Sport and Entertainment Reports. At 7 she'll open her microphone for a on the air karaoke contest where people has the opportunity to vote for their favorite contestant!

El Tavo y Sus Viejas
9pm to Midnight
You can call in and chat live with El Tavo! his, energetic personality keeps the late sleepers up on their feet. His Viejas (Oldies) will take listeners back to old memories.

La Zeta Remix
1am to 6am

Continuous Mexican Regional Hits! This shift offers insomniacs and swing-shift workers the best Mexican Music mixtures.