The
2000 census results showed that the Hispanic population
in NWA grew over 337% between 1990-2000. The number
is projected to double in the next coming census in
2010. According to 2005 labor statistics, in Benton
and Washington counties the Hispanic workforce represents
over 130 million dollars per year certainly a number
that can't be ignored!
KSEC / LA ZETA 95.7 FM
EZ SPANISH MEDIA
24 hours daily / 7 days weekly
Format:
Mexican Regional, With a 17.9 percent AQH Share, Mexican
Regional is by far the favorite Spanish-Language format
of Hispanics in the U.S
Mexican
Regional Format includes Spanish-language artists of
Mexican and Latin American descent. Features a mix of
romantica, ranchera, banda and tropical music.
Mexican
Regional is the most popular Spanish-language formant
among Hispanic listeners.
Mexican
Regional stations attract more Hispanic Men 18+ (59.5
percent) than Hispanic Women 18+ (40.5 percent) this
format is especially has an Audience Appeal among 25-44
year-olds, who account for 55 percent of the Hispanic
Mexican Regional audience
Informational
Features: Local and National News and Weather Reports,
plus a weekly public affairs show "Page One."
Coverage
Area: We cover ALL of Northwest Arkansas plus Parts
of Southwest Missouri and Northeast Oklahoma.
Including:
Arkansas:
Fayetteville, Springdale, Rogers, Bentonville, Siloam
Springs, west Siloam Springs, Huntsville, Eureka Springs,
Berryville, Green Forest Missouri: Noel, Southwest,
Jane, Pineview, Oklahoma: West Siloam, Stilwell, talequah
Studio
/ Office:
La Zeta 95.7 FM
2323-D S. Old Missouri Rd
Springdale, AR 72764
MANAGEMENT:
Station Manager “ Eddie Vega"
Sales Manager “ Al Berrios"
Traffic Director “ Iris Vega
Business Manager “ Iris Vega
Promotions Director “ Silvana Pagliuca
National PSA's “ Al Lopez (Papa
Rap)
Local PSA's - Al Lopez (Papa Rap)
Office Manager “ Leticia Vega
Sales Executive “ Margarita Lund
Sales Executive “ Carlos Amargos
Web Master “ Perron
Programming
Line Up:
El
Cucuy De La Mañana The
Morning boogeyman
6am to 1pm
El Cucuy de la Mañana
show is a mix of talk, audience calls, jokes, and serious
life advice. His laugh provides daily doses of remedies
for those who are ill and seek hope. His show is an
outlet for many Hispanic immigrants who do not have
a forum to voice their opinions and their thoughts.
El Cucuy es Raza, so join him every Monday through Friday
on La Zeta!
El
Show Del Travieso The mischievous'
Show
1pm
to 5pm
He's got plenty of energy to carry
you trough the afternoon. This fast paced show is a
local's favorite with plenty of music,
jokes, requests , over the phone salutes and much more,
featuring Crispin
.
Tardes
de La Piba
5pm to 9pm
This self spoken Argentinean who spent her last 5 years
in different Radio Stations in Mexico keeps your workday
moving with News and weather Updates. She'll
make your drive home fun by playing the latest hits,
and informing you with her experieced Sport and Entertainment
Reports. At 7 she'll open her microphone
for a on the air
karaoke contest where people has the opportunity to
vote for their favorite contestant!
El
Tavo y Sus Viejas
9pm to Midnight
You can call in and chat live with El Tavo! his, energetic
personality keeps the late sleepers up on their feet.
His Viejas (Oldies)
will take listeners back to old memories.
La
Zeta Remix
1am to 6am
Continuous
Mexican Regional Hits! This shift offers insomniacs
and swing-shift workers the best Mexican Music mixtures.
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